Fruit Tree Planting Foundation - Mission

vitafusion logo we dig fruit trees

vitafusion is as obsessed with fruit trees as bees are with honey! Our fruity fascination takes on many forms. We appreciate the satisfying snap of an apple breaking free from a branch. We live for caressing knotty bark through our gardening gloves. We tell anyone who will listen that TWO fruit trees provide enough oxygen for one person to breathe their ENTIRE lifetime! To spread the love, we’ve partnered with the Fruit Tree Planting Foundation to plant 200,000 Fruit Trees by 2020 in international and US-based communities. Because more people deserve to experience how unbe-leaf-able fruit trees are! For us, for the environment and for communities…we dig fruit trees and the joyful impact they have now and for generations to come.

image of fruit tree

THESE STATS ARE BANANAS

Did you know that 200,000 fruit trees will...

Provide more than
33 Million
pounds of oxygen

 
image of lemon

Produce
28 Million
pieces of fresh fruit

 
image of apple

Eliminate
40 Million
pounds of CO2 from the air


no two fruit trees are alike

When you dig fruit trees as much as we do, they start to take on their own unique personalities. Here are a few of the fun varieties we’re planting in orchards throughout the US.

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BLAKE
The Silicon Valley Apple Tree
Blake is an apple tree who is currently developing an app…for apples. In less than a year, he’s already raked in enough seed money to launch a beta version!
DOMINIC
The Fit Plum Tree
Dominic is a totally swoll plum tree that’s always doing reps with bulky tire swings. He doesn’t need his fruit picked - he’s strong enough to shake it off by himself, brah.
CASSIE
The EDM Cherry Tree
Cassie is a cherry tree who listens to a lot of hypnotic (bird) house music. Let her DJ your next house party! Guests will lose their fruit!
SONIA
The Comedian Lemon Tree
A farmer, a fruit tree and scarecrow walk into a bar. To hear the punchline, adopt Sonia. She’s a quick-witted lemon tree who will keep you laughing from sunup till sundown.
MARLEY
The Hippie Pear Tree
Give pears-err-peace a chance. Such is the motto of Marley, a far out lemon tree who is as good at clearing the air as he is your chakras.
LOUISE
The Southern Belle Peach Tree
Ya’ll, Louise is sweeter than a fruit fly stuck in a molasses jar. Use her peaches to make a mean cobbler. Just make sure you use the proper fork when eating it.
CRYSTAL
The Socialite Orange Tree
Crystal the orange tree knows how to work her branch angles. She’ll boost the beautiful fruit quota at your bodega launch.
ASHANTI
The Political Pomegranate Tree
Ashanti the pomegranate tree has petitioned for sustainably-sourced mulch and regular prunings for trees in her orchard. Look for her on the next fruity council election ballot!
NIKO
The Artsy Lime Tree
Niko has sold still life paintings of his own limes for thousands of dollars. Currently, he’s going through a performance art phase where he screams, “I AM YOU! YOU ARE ME!” whenever fruit is picked off his branches.
hashtag we dig fruit trees

Get the dirt on the latest fruit tree happenings by following #WeDigFruitTrees on Instagram!

photos of people outdoors
where we are planting

In the US & Internationally

STATEN ISLAND
GETTING DIRTY FOR A GOOD CAUSE
Brittany Snow rolled up her sleeves and helped support our goal of planting 200,000 fruit trees in underserved communities by 2020. Want to join the cause? Head to our Instagram to see Brittany doing her best #FruitTreePose and share your own with us. For every photo shared before the end of 2018 we’ll plant up to 45,000 fruit trees in an underserved community! No purchase necessary!
MIAMI
CULTIVATING A-PEEL-ING LOCAL INITIATIVES
In Miami, the Fruit Tree Project got down to digging at Urban Green Works, a nonprofit that enables underserved South Florida communities to blossom via their environmental projects and food security programs. The star fruit, allspice and guava trees planted will be the juice that fuels a-peel-ing local initiatives like "fruit to fork" culinary classes and horticulture therapy.
HOUSTON
PLANTING TREES THAT ARE RIPE FOR THE PICKING
We were berry excited to plant fruit trees at Hope Farms in Houston. Hope Farms have been growing fruitful urban farms and local produce distribution systems in the area for years, ensuring that delicious, affordable, fresh food choices are accessible to all residents. Currently, some areas in Houston have a limited supply of fresh produce stores. For this reason, the persimmon, fig, citrus, pear, apple, peach, plum, nectarine and avocado trees we planted will truly be ripe for the picking.
EL SALVADOR
Growing Healthy Futures
El Salvador's community is in bloom! vitafusion and the Fruit Tree Planting Foundation planted 4,466 varieties of fruit trees, setting down roots for a healthier, more environmentally-friendly future. These trees will combat deforestation in the region and be an ongoing source of tasty nutrition for years to come. In order to make our efforts doubly delicious, we also sponsored educational classes led by certified arborists, teaching locals how to care for the trees to ensure a maximum harvest.
SEATTLE
Establishing Roots Out West
Thirty fruit trees and berry shrubs planted, thousands more to go. At Tilth Alliance, we're teaching all ages how to grow nutritious food on a small and large scale. Awareness about our Fruit Tree Project mission is spreading–more fruit trees on the way!
MINNEAPOLIS
Spreading Seeds of Support
We partnered with The Food Group to bring delicious, nutrient-rich fruit access to more than 21 counties in Minnesota and Wisconsin. Together, we planted a wide variety of fruit trees and shrubs including apple, pear, plum, cherry, blueberry, currant and jostaberry. That means more food, more oxygen and improved nutrition. Way to grow!
HARLEM
Creating ‘living classrooms’
Imagine learning under the shade of a thriving orchard. At Harlem Grown’s urban farm, we’re helping kids in surrounding public schools by educating them on healthy lifestyles, gardening skills and so much more.
NEW JERSEY
Bringing the country to the city
In our books, more green is always a good thing! That’s why we’re adding orchards to busy urban areas to create more beautiful environments.
ARKANSAS
Helping local economies grow
Money can grow on trees when we teach communities near Tri Cycle Farms how to turn their fruit into income for much needed projects.
UGANDA
A food source that keeps giving
vitafusion™ Fruit Tree Project has traveled all the way to Africa to help primary schools provide a continual food source for the wider community.
the folks who dig fruit trees

vitafusion’s team is a passionate, diverse bunch of people who love fruit trees berry much.
Read on to learn why.

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photo of Laurie Kirschner

Laurie
Kirschner
DIRECTOR OF MARKETING

My favorite color has always been green. I love being out in nature, taking a deep breath of the fresh air, looking at all the beautiful shades of green in the trees…getting a new perspective. And my best days yet are when I get to pick colorful fresh fruit from an orchard to share with my friends and family. Getting to be a part of helping to build a greener landscape that cleans the air we all breathe and planting thriving fruit orchards in communities that normally don’t have access, makes me feel so happy and connected.

photo of Kyle Keeton

Kyle
Keeton
BRAND MANAGER

What I love about the mission is that each orchard not only provides nutrition to the surrounding areas, but also provides less apparent benefits like combating climate change and cleaner air.

photo of Ahmed Darwish

Ahmed
Darwish
ASSISTANT BRAND MANAGER

To me, the Fruit Tree mission provides a chance for us to help multiple communities by providing beautiful fruit trees, and brings back fond childhood memories of picking apples from local trees which my mom would use to make delicious pies.

photo of Donovan Falconer

Donovan
Falconer
ASSOCIATE BRAND MANAGER

Because everyone deserves fresh fruit... especially nectarines.

photo of Brendan Beichert

Brendan
Beichert
SENIOR ASSOCIATE BRAND MANAGER

To use our platform for good, giving back to communities in need alongside our incredibly passionate partners and teammates.

photo of CARLY CATALANO

CARLY
CATALANO
SENIOR ASSOCIATE BRAND MANAGER

Fruit Trees are so much more than delicious fruit – they are a staple in helping our environment, bonding communities and building traditions. From providing fresh air to breathe to apple picking, you can always count on fruit trees to help communities and build memories for generations to come.

photo of Liz Sugar

Liz
Sugar
MARKETING PROJECT COORDINATOR

I dig fruit trees to help do my part in making the world a happier, healthier, and more beautiful place to live.

photo of Amy Reed

Amy
Reed
BRAND MANAGER

As a nutritionist, it’s my passion to educate on nutrition and help create a world where everyone can eat healthy and be happy. The Fruit Tree Planting Foundation does just that by providing sustainable healthy delicious fruit in communities in need and educates on nutrition and environment around the world.

photo of Linda Nowicki

Linda
Nowicki
BRAND MANAGER

I have wonderful childhood memories of visiting my grandmother’s home and picking cherries right from her tree. I want everyone to have access to delicious, nutritious fruit. I’m passionate about the Fruit Tree Mission because planting fruit tree orchards in communities in need not only provides access to delicious, nutritious fruit but also has incredible environmental benefits for our planet as well. I love going out to communities, digging the holes alongside our neighbors and planting the fruit trees. I hope our mission inspires others to join us.

photo of Mike DAIF

Mike
DAIF
GROUP BRAND MANAGER

It’s every person’s responsibility to help those in need. The trees we plant do produce healthy nutrition, but beyond that, I love that we’re maximizing our brand’s platform to raise awareness of the nutritional gap in our society to inspire others to get involved in this and other ways.