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vitafusion logo we dig fruit trees

vitafusion digs fruit trees like whoa. Our fruity obsession takes on many forms. We appreciate the satisfying snap of an apple breaking free from a branch. We live for caressing knotty bark through our gardening gloves. We dream about wheelbarrows overflowing with juicy produce. Totally normal, right?! To spread our fruit tree love even further, we’ve partnered with the Fruit Tree Planting Foundation to plant 200,000 of them by 2020. Because more people need to experience how unbe-leaf-able they are! For us, for the environment and for communities lacking sustainable nutrition. Sooo…where should we put this sapling?

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THESE STATS ARE BANANAS

Did you know that 200,000 fruit trees can...

Provide enough oxygen for
200,000
people’s lifetimes

 
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Produce
1.6MM
pieces of fresh fruit

 
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Eliminate
40MM
lbs of CO2 from the air


no two fruit trees are alike

When you dig fruit trees as much as we do, they start to take on their own unique personalities. Here are a few of the fun varieties we’re planting in orchards throughout the US.

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hashtag we dig fruit trees

Get the dirt on the latest fruit tree happenings by following #WeDigFruitTrees on Instagram!

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where we are planting
STATEN ISLAND
GETTING DIRTY FOR A GOOD CAUSE
Brittany Snow rolled up her sleeves and helped support our goal of planting 200,000 fruit trees in underserved communities by 2020. Want to join the cause? Head to our Instagram to see Brittany doing her best #FruitTreePose and share your own with us. For every photo shared before the end of 2018 we’ll plant up to 45,000 fruit trees in an underserved community! No purchase necessary!
MIAMI
CULTIVATING A-PEEL-ING LOCAL INITIATIVES
In Miami, the Fruit Tree Project got down to digging at Urban Green Works, a nonprofit that enables underserved South Florida communities to blossom via their environmental projects and food security programs. The star fruit, allspice and guava trees planted will be the juice that fuels a-peel-ing local initiatives like "fruit to fork" culinary classes and horticulture therapy.
HOUSTON
PLANTING TREES THAT ARE RIPE FOR THE PICKING
We were berry excited to plant fruit trees at Hope Farms in Houston. Hope Farms have been growing fruitful urban farms and local produce distribution systems in the area for years, ensuring that delicious, affordable, fresh food choices are accessible to all residents. Currently, some areas in Houston have a limited supply of fresh produce stores. For this reason, the persimmon, fig, citrus, pear, apple, peach, plum, nectarine and avocado trees we planted will truly be ripe for the picking.
EL SALVADOR
Growing Healthy Futures
El Salvador's community is in bloom! vitafusion and the Fruit Tree Planting Foundation planted 4,466 varieties of fruit trees, setting down roots for a healthier, more environmentally-friendly future. These trees will combat deforestation in the region and be an ongoing source of tasty nutrition for years to come. In order to make our efforts doubly delicious, we also sponsored educational classes led by certified arborists, teaching locals how to care for the trees to ensure a maximum harvest.
SEATTLE
Establishing Roots Out West
Thirty fruit trees and berry shrubs planted, thousands more to go. At Tilth Alliance, we're teaching all ages how to grow nutritious food on a small and large scale. Awareness about our Fruit Tree Project mission is spreading–more fruit trees on the way!
MINNEAPOLIS
Spreading Seeds of Support
We partnered with The Food Group to bring delicious, nutrient-rich fruit access to more than 21 counties in Minnesota and Wisconsin. Together, we planted a wide variety of fruit trees and shrubs including apple, pear, plum, cherry, blueberry, currant and jostaberry. That means more food, more oxygen and improved nutrition. Way to grow!
HARLEM
Creating ‘living classrooms’
Imagine learning under the shade of a thriving orchard. At Harlem Grown’s urban farm, we’re helping kids in surrounding public schools by educating them on healthy lifestyles, gardening skills and so much more.
NEW JERSEY
Bringing the country to the city
In our books, more green is always a good thing! That’s why we’re adding orchards to busy urban areas to create more beautiful environments.
ARKANSAS
Helping local economies grow
Money can grow on trees when we teach communities near Tri Cycle Farms how to turn their fruit into income for much needed projects.
UGANDA
A food source that keeps giving
vitafusion™ Fruit Tree Project has traveled all the way to Africa to help primary schools provide a continual food source for the wider community.
the folks who dig fruit trees

vitafusion’s team is a passionate, diverse bunch of people who love fruit trees berry much.
Read on to learn why.

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photo of Laurie Kirschner

Laurie
Kirschner
DIRECTOR OF MARKETING

My favorite color has always been green. I love being out in nature, taking a deep breath of the fresh air, looking at all the beautiful shades of green in the trees…getting a new perspective. And my best days yet are when I get to pick colorful fresh fruit from an orchard to share with my friends and family. Getting to be a part of helping to build a greener landscape that cleans the air we all breathe and planting thriving fruit orchards in communities that normally don’t normally have access, makes me feel so happy and connected.

photo of Kyle Keeton

Kyle
Keeton
BRAND MANAGER

What I love about the mission is that each orchard not only provides nutrition to the surrounding areas, but also provides less apparent benefits like combating climate change and cleaner air.

photo of Ahmed Darwish

Ahmed
Darwish
ASSISTANT BRAND MANAGER

To me, the Fruit Tree mission provides a chance for us to help multiple communities by providing beautiful fruit trees, and brings back fond childhood memories of picking apples from local trees which my mom would use to make delicious pies.

photo of Brendan Beichert

Brendan
Beichert
SENIOR ASSOCIATE BRAND MANAGER

To use our platform for good, giving back to communities in need alongside our incredibly passionate partners and teammates.

photo of CARLY CATALANO

CARLY
CATALANO
SENIOR ASSOCIATE BRAND MANAGER

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photo of Donovan Falconer

Donovan
Falconer
ASSOCIATE BRAND MANAGER

Because everyone deserves fresh fruit... especially nectarines.

photo of Liz Sugar

Liz
Sugar
MARKETING PROJECT COORDINATOR

I dig fruit trees to help do my part in making the world a happier, healthier, and more beautiful place to live.

photo of Amy Reed

Amy
Reed
BRAND MANAGER

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photo of Linda Nowicki

Linda
Nowicki
PRODUCT MANAGER

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photo of Mike DAIF

Mike
DAIF
BRAND MANAGER

It’s every person’s responsibility to help those in need. The trees we plant do produce healthy nutrition, but beyond that, I love that we’re maximizing our brand’s platform to raise awareness of the nutritional gap in our society to inspire others to get involved in this and other ways.